MAPFRE trusts Biduzz with a new service in its loyalty program, Tu Experto en Viajes by Biduzz, which is aimed at customers and employees looking for a tailor made experience when planning and booking their trips.
Fulfil MAPFRE teCuidamos members' travel needs with a instant and personalised high-end service.
More than 2,2 million of members of the teCuidamos program benefit from exclusive services provided by MAPFRE teCuidamos such as Tax Advisory, Health Assistance or exclusive discounts on fuel.
After an in-depth analysis, MAPFRE and Biduzz came up with a new promotional service concept named Tu Experto en Viajes by Biduzz.
The value proposition of this service leans on the following key aspects:
Instant, personal and private chat service with Travel Agents with strong destination expertise located across the world to plan and book travel services at the best rate, both before and while travelling.
Any travel service you may need to book and enjoy your perfect trip. Our Biduzzers get access to a strong product portfolio: accommodation, vacation rentals, flights, car hire, transfer services, visits and excursions, cruises, tickets, travel packages, tours...
Assistance while Travelling. A Local Biduzzer provides tips and recommendations on your smartphone to make the most of your destination and trip.
In order to generate a strong impact that results in optimal conversion rates, an omnichannel strategy was adopted to provide service and assistance through mobile and desktop platforms.
In order to access the service, Members have to download Biduzz App. After member authentication, the user interface adapts to a co-brand corporate identity.
Specifically aimed at members who are not likely to use the app in the first place. Software solution perfectly compatible with the App channel.
MAPFRE API integration to validate user and member authentication during signing up/in process and booking process.
MAPFRE teCuidamos members enjoy great benefits such as saving time and money on their travel bookings.
5% discount on travel and cruise bookings and 3% discount on transport bookings (non applicable to taxes and other fees that may apply)
Travel Assstance service included on the very first travel day. Applicable to: Europe and America.
Exclusive Deals to travel to New York and a Capital City in Europe with a minimum discount of 10% (non applicable to taxes and other fees that may apply) in bookings including specific services of hotel accommodation, flights, transfers.
Strong and solid media plan aimed at different customer segments. Communication channels:
In order to improve conversions and service usage MAPFRE launched a promo code campaign with an initial budget of 15.000€ distributed in the following codes: